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terryclothOkay, the new Chief Financial Officer, who replaced the old CFO best known for 'taming the cost beast' and (incidentally) driving away a good percentage of the experienced personell with a series of raise, bonus and benefit cuts, just described his mission as 'Driving Shareholder Value'.
Leaving aside, for the moment, that this is pretty meaningless, its meaning if we assume it has one is kind of creepy. Why in world would it be up to the CFO to drive shareholder value? Shouldn't shareholder value be something driven by the products and services that a company provides, and thus on the backs of, say, the product groups, or maybe marketing?
If the CFO is driving shareholder value, that means that the primary focus of 'shareholder value' has to be on cutting costs, and that we've given up on actually selling more or better product.
So why advertise it in an internal publication? Are we ruling through fear now?
Leaving aside, for the moment, that this is pretty meaningless, its meaning if we assume it has one is kind of creepy. Why in world would it be up to the CFO to drive shareholder value? Shouldn't shareholder value be something driven by the products and services that a company provides, and thus on the backs of, say, the product groups, or maybe marketing?
If the CFO is driving shareholder value, that means that the primary focus of 'shareholder value' has to be on cutting costs, and that we've given up on actually selling more or better product.
So why advertise it in an internal publication? Are we ruling through fear now?
